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Our Brands

Ascend Hotel Collection®

Sometimes the best travel experiences can’t be found in a guidebook. Each Ascend hotel is a unique reflection of its local community, with staff committed to sharing their insider knowledge of the places, moments and experiences that make each destination special.


Brand Information

  • The Ascend Hotel Collection® from Choice Hotels is the first and largest global collection of unique, boutique and historic independent hotels and resorts.
  • As the pioneer of the soft brand concept, the Ascend Hotel Collection® continues to expand and evolve, equipping independent hoteliers with Choice’s industry leading technology, robust distribution channels and award-winning loyalty program, Choice Privileges.
  • Ascend® properties are in more than 190 locations worldwide, including: Canada, France, Norway, Sweden, Turkey, Australia, the United Kingdom, the Caribbean and the United States.
  • Ascend Hotel Collection® properties are found in popular urban markets as well as off-the-beaten path destinations, and range from charming inns to larger resorts.
  • Each Ascend® property is part of the essential fabric of each destination, enabling guests to experience the destination like a local.
  • Each Ascend® property combines exceptional service with rich local character to provide guests with a one-of-a-kind upscale experience.
  • Ascend Hotel Collection® guests can participate in the award-winning Choice Privileges loyalty rewards program, rated no. 1 in USA Today’s 10Best Readers’ Choice Awards list. Membership is free, offers fast rewards, instant perks, and exclusive member rates when booking directly at