Our Brands

Ascend Hotel Collection®

The Ascend Hotel Collection®, an upscale brand from Choice Hotels, is the first and largest global soft brand featuring unique, boutique, and historic independent hotels and resorts.Sometimes the best travel experiences can’t be found in a guidebook.


Brand Information

Membership in the Ascend Hotel Collection enables independent hotel owners to maintain their local identity and operational independence while gaining access to Choice’s industry-leading technology, robust distribution channels, and award-winning loyalty program.

  • Ascend® properties are in more than 200 locations worldwide, including: Australia, Canada, the Caribbean, France, Norway, Turkey, Sweden, the United Kingdom, and the United States.
  • Hotels are a mix of historic restoration, adaptive re-use, and new construction properties.

The Ascend Hotel Collection brand combines exceptional service with rich local character to provide guests with a one-of-a-kind upscale experience. 

  • Ascend properties are found in popular urban markets as well as in off-the-beaten path destinations and range from charming inns to larger resorts.
  • Ascend properties are thoughtfully furnished to reflect the brand’s boutique, historic and unique nature, and may include area-inspired artwork, historical pieces, and locally-sourced furniture.
  • Area-inspired food and beverage offerings are available at many properties.
  • Knowledgeable staff provide inside knowledge of the surrounding area.

Guests of Ascend Hotel Collection properties can participate in the award-winning Choice Privileges® loyalty rewards program, rated no. 1 in USA Today’s 10Best Readers’ Choice Awards two years in a row. Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com.

For more information on the Ascend Hotel Collection, visit choicehotels.com/ascend.

All statistics are from Choice Hotels International internal data.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at development@choicehotels.com.