International Press Releases

CHOICE HOTELS EMEA FOCUSES ON FRENCH GROWTH AND OBSERVES INCREASING CONSUMER CONFIDENCE IN THE MARKET

Having observed increased consumer confidence in the French market through encouraging domestic leisure travel in July and August, Choice Hotels EMEA has this week attended the Franchise Expo Paris and Global Lodging Forum, both held in Paris, to meet with franchisees and focus on growth in the market.  

Commenting on the growth focus in the region, Choice Hotels EMEA CEO, Jonathan Mills said: “We are pleased to have been at the Franchise Expo and Global Lodging Forum in Paris this week as we focus on growing in the market alongside continuing to support our franchisees and anticipating future challenges and opportunities. 

“France remains an important growth market for us, and in line with industry predictions of a faster domestic recovery, stimulating domestic French travel is our priority and focus. 

“We are starting to see promising signs of returning consumer confidence and, whilst recognising the impact COVID-19 continues to have on the hospitality industry at large, domestic leisure travel in France throughout July and August was encouraging as customers started to travel again.  

“We hope consumer confidence will continue to grow into the winter months as travellers become increasingly comfortable to travel. We are committed to being proactive in shaping the future for all our franchisees, especially during this important recovery period.  

For further information on Choice Hotels, please visit: https://www.choicehotels.com/en-uk

ENDS

For further information, please contact: Katie Kershaw at Kershaw and Company 
07539 437 238/ katie@kershawandcompany.com

Notes to Editors 

About Choice Hotels EMEA

With more than 7,100 hotels representing nearly 600,000 rooms, in over 40 countries and territories, Choice Hotels International, Inc. is one of the largest hotel groups in the world (as of June 30, 2021). In EMEA Choice Hotels EMEA™ is represented by more than 400 hotels, including 52 in France, under the Ascend Hotel Collection™, Clarion™, Quality™ and Comfort™ brands, including around 80 in Germany, Italy, the Czech Republic and Turkey. The award-winning Choice Privileges™ rewards programme offers guests a wide range of benefits, from small conveniences in everyday travel to extraordinary extra benefits.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated growth, development, hotel openings, and the impact of COVID-19 on future operations. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and the other "Risk Factors" (including those regarding COVID-19) described in our Annual Report on Form 10-K and quarterly reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.