ROCKVILLE, Md., July 2, 2014 /PRNewswire/ -- In celebration of its 75th anniversary, Choice Hotels International (NYSE: CHH), one of the world's largest hotel companies, announced today the launch of #VacayGoneCrayCray, a summer contest that will award one lucky participant the $10,000 grand prize for a vacation do-over on a past trip gone drastically awry.
"Every traveler has a story about a vacation or business trip that didn't necessarily go according to plan," said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels. "This summer and in honor of our 75th anniversary, we wanted to connect with our travelers in a fun and unexpected way. Through the #VacayGoneCrayCray contest, Choice Hotels can help turn those crazy misadventures back into positive memories."
YouTube sensations Rhett & Link have signed on to generate buzz surrounding the contest, and will select the best of the worst trip experiences to reenact on their Good Mythical Morning Show every Thursday for their millions of viewers. For consideration and to be eligible for the grand prize, participants are required to submit their most extreme vacation misadventures beginning June 30, 2014, via www.vacaygonecraycray.com or through the embedded video link on Rhett & Link's YouTube channel. The first vacation misadventure will be reenacted by Rhett & Link on Thursday, July 17, 2014.
The contest entry deadline is August 27, 2014 at 11:59 PM, EST, and the potential winner will be announced September 4, 2014.
For Official Rules, including prize descriptions, and how to enter, visit www.vacaygonecraycray.com.
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of March 31, 2014, 398 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 95 hotels, representing approximately 8,900 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Hotels & Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.
Choice Hotels International offers the Choice Privileges® rewards program. With more than 20 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.
© 2014 Choice Hotels International, Inc. All rights reserved.
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SOURCE Choice Hotels International, Inc.
Scott Carman, + 1 (301) 592-6361, Scott_Carman@choicehotels.com