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|Comfort® Becomes Largest Smoke-Free Hotel Brand in U.S. and Canada|
"The Comfort brand has staying power because we always keep the wants and needs of travelers to top of mind. We continue to take a series of bold steps to make the Comfort guest experience better than ever, and becoming the largest hotel brand across
The Comfort brand strategy team dug deep into consumer research and guest insights to understand the changing attitudes toward smoking policies at hotels. Findings revealed that preferences for smoke-free environments have increased and even smokers are more likely to choose smoke-free accommodations. Rolling out the non-smoking initiative also offers Comfort brand franchisees operational advantages, including better room conditions and ease of maintenance, reduced customer complaints and less complicated inventory management, all of which help to create a better stay experience for guests.
Additionally, the brand which boasts thirty-plus years of longevity invites guests to join its #GoodForYou conversation around New Year resolutions on social media channels. People taking steps toward self-improvement in 2017 are encouraged to include #GoodForYou and #ComfortInn or #ComfortSuites with their New Year Resolution posts and to visit www.ComfortGoodForYou.com to learn more about how the Comfort brand strives to support guest wellness while on the road.
This move underscores the Comfort brand tagline -- Rested. Set. Go.® – as well as the brand's promise to keep guest wellness top of mind, ensuring they feel refreshed and ready to take on the day. Further, Comfort has rolled out lemon-infused ice water stations in all hotel lobbies along with additions to the hotel's signature complimentary hot breakfast, including healthy options like Greek yogurt, wholesome branded cereals and a selection of natural toppings such as nuts, granola, and dried fruit. Guests can also enjoy the RAIO® line of bath and hair products, developed exclusively for Comfort hotels and features a citrus-mint fragrance designed to delight the senses. Larger, plusher towels and new shower curtains are also components of the upgraded bath experience to help exceed expectations of the upper midscale guest.
Comfort Suites: Rested. Set. Go.®
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/comfort-becomes-largest-smoke-free-hotel-brand-in-us-and-canada-300383381.html
Sarah Lee, + 1 (301) 628-4397, Sarah.Lee@choicehotels.com
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