Our Leadership

Vikas Bhalla

Chief Transformation Officer

Vikas Bhalla is Chief Transformation Officer of Choice Hotels International, Inc. (NYSE: CHH), one of the largest and most successful lodging franchisors in the world. In this role, he is responsible for advancing the company’s data-driven culture and generating business insights to inform the company’s strategic transformation. Bhalla leads Choice’s corporate strategy, business transformation, and data analytics functions.

Bhalla joined Choice Hotels in September 2019 and has over 20 years of experience in growth strategy, business development, and transformation across several business functions, including retail, technology, and digital. At Choice, he continues to shape the future of the organization through the pursuit and thoughtful implementation of business opportunities to drive sales, earnings, and market share.

Most recently, Bhalla served as a key business leader for CVS Retail, responsible for identifying, incubating, and scaling new growth concepts and driving multi-year growth strategies. In this role, Bhalla also was responsible for managing multiple key business functions, including promotion, loyalty, pricing, store format, new assortment, and new business development.

Prior to CVS, Bhalla worked as a strategy consultant for Booz Allen Hamilton (now Strategy&). He received his master’s in business administration from the University of Michigan Ross School of Business and his bachelor’s degree in electronics engineering from Nagpur University in India.