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Choice Hotels marked National Waffle Day with a Comfort-branded pop-up inspired by Route 66. The activation pairs the hotel brand’s signature breakfast item with an experiential event and celebrity participation.
CHICAGO — An upscale hotel downtown could offer the perfect escape as summer nears its end. The Radisson Blu Aqua Hotel, located in the 200 block of North Columbus Drive downtown, features a range of amenities, including an indoor and outdoor pool deck, fitness center, spa services as well as an on-site restaurant and cocktail lounge.
Ascend Collection’s soft-brand model lets independent owners preserve a property’s character while using Choice Hotels’ distribution and commercial systems. The article links the brand’s growth beyond 500 hotels to demand for distinctive, locally inspired stays.
Comfort® Hotels is once again shining a spotlight on one of the brand’s signature offerings – its iconic waffles. Since adding waffles to its complimentary breakfast lineup in the early 1990s, Comfort® has turned the breakfast staple into a travel tradition, serving more than 30 million waffles annually.
Choice Hotels Canada added four properties to Ascend Collection in Calgary, Kingston, Bathurst and Fredericton. The additions expand the company’s upscale soft-brand portfolio with hotels intended to retain distinctive local character.
Comfort Hotels is using National Waffle Day and Route 66’s centennial as a hospitality marketing moment. The Santa Monica Pier activation with Keegan-Michael Key turns the brand’s signature waffle into an experiential campaign.
Choice Hotels opened two Cambria properties in the Dallas–Fort Worth region and near Bend, Oregon. The openings expand the upscale brand in key business and leisure markets and respond to demand for distinctive, experience-driven stays.
Choice Hotels opened Cambria hotels in Euless, Texas, and Bend, Oregon. The two properties expand the upscale brand in high-demand leisure and business markets with locally influenced design and amenities.
The Cambria Hotel Bend–Mt. Bachelor welcomed its first guests near the Old Mill District and downtown Bend. The 131-room property is the first Cambria in Central Oregon and supports the brand’s strategy of growing in experience-driven destinations.
Croix, a modern Caribbean restaurant and rooftop venue, is set to open at the Cambria Hotel near Audi Field. Its menu, cocktails and atmosphere are designed to evoke St. Croix from a Southwest Washington, D.C., rooftop.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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