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Choice Privileges lowered qualification thresholds so members can reach elite status sooner, including Gold after five nights. Chief Marketing Officer Noha Abdalla said stronger loyalty participation can increase guest engagement and spending for hotel owners.
Choice Hotels’ Matt McElhare said the company represents about half of extended-stay hotels under construction. He described conversions as a faster route for owners while positioning extended stay as a category with a long runway for growth.
Choice Hotels development chief David Pepper said positive first-quarter RevPAR helped bring hotel buyers back into the market. He argued that more transactions create conversion opportunities, while extended stay continues to lead new-build demand.
At its 70th annual convention, Choice Hotels introduced multiple AI-powered tools under the theme “Making More Possible.” The technologies are intended to improve hotel operations, strengthen revenue performance and support franchisees.
Choice Hotels International shared an update on its Canadian business, highlighting continued momentum following the company’s acquisition last year and transition to a direct franchising model. Choice’s Canadian business delivered its strongest first quarter in over a decade, with net room growth of 3.4 percent year-over-year, reaching its highest first-quarter hotel opening volume since 2010.
Choice Hotels Canada reported its strongest first-quarter growth in more than a decade following the company’s acquisition and shift to direct franchising. Net room growth and hotel openings helped extend the business’s momentum.
Choice Hotels’ adoption of AWS cloud infrastructure aims to support an intelligent and responsive business model. Powered by AWS, AgentCore supports secure, scalable intelligent agents that can automate workflows.
Choice Hotels is expanding its use of AWS from isolated pilots to enterprise-wide AI capabilities. The effort is designed to automate workflows, support faster decisions and create more responsive operations.
Sleep Inn introduced its next-generation “Scenic Dreams” prototype, with new properties opening in Tennessee, Nevada and Pennsylvania. The design emphasizes nature-inspired interiors, guest well-being and operating efficiency.
Keegan-Michael Key reflects on family road trips, the connections they create and why driving remains a meaningful way to travel. The piece ties those memories to his Choice Hotels partnership and the brand’s travel-values campaign.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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