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New Choice Hotels research says travelers define value through trust, transparency and recognition. The findings highlight the importance of reliable experiences and loyalty rewards in influencing where guests book.
Choice Hotels research found that travelers increasingly define value through trust, transparency and recognition. The findings point to loyalty benefits, clear pricing and dependable experiences as important drivers of booking decisions.
Ascend Collection surpassed 500 open hotels with new properties in Florida and New York. Choice Hotels said the milestone reflects demand for distinctive, experience-driven soft brands, with additional growth planned in the U.S. and internationally.
A WalletHub analysis compared nine major hotel rewards programs across more than 20 measures, including value and redemption flexibility. Choice Privileges earned recognition among the leading programs for 2026.
Money’s 2026 guide compares hotel credit cards on rewards, benefits and costs. It names the Choice Privileges Select Mastercard from Wells Fargo its “Best for Rewards” pick.
Choice Hotels replaced dead-end phone menus with an AI-enabled orchestration layer developed with Capacity. The system automates 97.4% of calls while maintaining 100% booking accuracy and has generated about $2 million in savings.
Choice Hotels introduced an updated prototype for the Everhome Suites extended-stay brand. The design responds to changing market conditions and higher construction costs with a more efficient approach for owners and guests.
Choice Hotels plans to expand to 100 hotels in Africa by 2035 through a franchise-led growth strategy. The article notes that success will depend on converting the plan into openings in a market where hotel projects can move slowly.
Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio. Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences and value.
Choice Hotels expanded its international portfolio to nearly 160,000 rooms outside the United States in 2025, a 13% increase. Extended stay remained a major growth engine as the company added hotels and advanced its pipeline.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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