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Choice Hotels debuted a global campaign centered on “travel values,” showing how the right stay can unlock more meaningful experiences. The campaign marks the company’s third year working with actor and comedian Keegan-Michael Key and spans television, connected TV, digital and social channels.
Choice Hotels International is expanding Ascend Collection in Canada with six Quebec properties slated to open in early 2026. The additions are part of the company’s push to grow its upscale soft-brand footprint with distinctive, locally rooted hotels.
Choice Hotels plans to add six Ascend Collection properties in Quebec, marking a significant step after consolidating its Canadian operations. The additions broaden the company’s upscale soft-brand presence with locally distinctive hotels.
Choice Privileges announced changes to its guest loyalty program back in November, which are now in effect. Choice has reduced the elite tier requirements by 5 nights at each tier.
Creating your own app is now possible with any number of artificial intelligence-based tools, leading to the “vibe coding” revolution for code-writing amateurs. Brian Kirkland, CIO of Choice Hotels, said some of the hotel chain’s employees, including its engineers, recently taught and took classes on vibe coding. But for vibe coding to really take off, it needs to work inside of a company’s existing code base and connect to its other core development systems.
In a decisive effort to strengthen its footprint in China, Choice Hotels International has officially entered into a master franchise agreement with SSAW Hotels and Resorts. This strategic alliance will see the introduction of 68 hotels into the renowned Ascend Collection, a brand known for its refined, upscale experiences. The move is considered a pivotal step in Choice Hotels’ roadmap to expand deeply within the Chinese travel and lodging landscape.
Sitting high above South Boston, The Essex Rooftop kicked off its grand opening May 22 at the Cambria Downtown Hotel. This huge outdoor spot, located where West Broadway meets Dorchester Avenue, is now Boston's biggest open-air bar. The place is divided into two main areas, with a ground-floor dining room and an amazing 14th-floor rooftop space. Each section has its own kitchen, serving up different menus for customers.
Choice Hotels International, Inc. has continued to expand its international footprint. This growth is fueled in large part by the company's gains in the upscale and upper-upscale segment, which encompass hotel brand debuts in new markets across Canada, the Caribbean and Latin America, Europe, China and Australia.
Choice Privileges has knocked World of Hyatt out of the No. 1 ranking for best hotel rewards program, according to a new study released Wednesday. The study by personal-finance website WalletHub compared the nine most popular hotel rewards programs based on 21 metrics, including point-earning and redemption polices and rewards value.
Choice Hotels continues to expand its international footprint, with 31 hotels and more than 3,300 rooms onboarded year-to-date outside of the United States, and over 11,000 rooms added to the pipeline over the same period, resulting in a net pipeline increase of 95 percent since the beginning of the year.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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