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Choice Privileges® Loyalty Program

Choice Privileges® is one of the top loyalty programs in the hotel industry.

  • The program is free and easy to join, with more than 34 million members worldwide.
  • We take the wait out of rewards, giving you great rewards faster.
  • Members who book direct at or on our mobile app get the lowest price guaranteed with our exclusive rates for Choice Privileges members.
  • Members can earn points at more than 5,500 Choice Hotels properties worldwide.
  • Members can redeem points for free hotel stays and other rewards, like:
    • Gift cards
    • Airline miles
    • Vacation rentals
    • Luxury cruises
  • The Choice Privileges® program offers members faster perks, including:
    • Direct Booking: Guests have access to the lowest price guaranteed when they book directly on or the Choice Hotels mobile app.
    • YourExtras: This first of its kind program instantly delivers tangible rewards (such as airline miles, fuel rewards or coffee gift cards) to members the moment they check in for at least a one-night stay Sunday – Thursday.
    • Keep Your Points: Points never expire, as long as members stay active[1].
    • FlexRewards: Members can redeem points for free nights at discounted point values at participating properties.
    • 10 Points per Dollar: Members can earn 10 points per $1 at more than 5,500 Choice hotels.
    • RewardsExchange: The ability to instantly transfer points to airlines.
  • The Choice Privileges® loyalty rewards program was redesigned and relaunched in 2016 to include new benefits and give members greater and faster rewards.
  • Choice Privileges® was named no. 1 Hotel Loyalty Program in USA Today’s 10Best Readers’ Choice Awards two years in a row.
  • Choice Privileges® has also been honored with the Freddie 210 for Europe Award.

To learn more about Choice Privileges, or sign up for the program, visit

[1]Members must have at least one qualifying activity every 18 months to maintain an active status and retain accumulated points. Choice Privileges points will be forfeited in accounts with no qualifying activity during the previous 18 consecutive calendar months.