Our Brands

Clarion Pointe™

Clarion Pointe is a midscale, select-service brand extension of Clarion, designed for today’s resourceful traveler seeking a modernist approach to their hotel stay. Clarion Pointe offers guests a convenient and affordable experience with premium elements in just the right places.


Brand Information

Clarion Pointe is ready to deliver for travelers seeking the essentials, elevated to a new level. The brand “focal pointes” include:

  • Contemporary design touches, including crisp white bedding and signature murals in guest rooms and the lobby that reflect local points of interest. Turnkey design packages are also available for hotels to renovate prior to conversion.
  • Curated food and beverage, including free premium-branded coffee and tea from The Coffee Bean & Tea Leaf, as well as free breakfast with fresh and nutritious items. Craft beer and select wines, juices and smoothies, and small bites are also available for purchase in the marketplace.
  • On-demand connectivity that lets guests stream content from their mobile device onto 49-inch TVs with casting capabilities and free, streaming-strength Wi-Fi.
  • Modern fitness space featuring cardio equipment, a strength-training station, plus casting-capable TVs that enable personal, on-demand workouts streamed from guest devices.

Clarion Pointe meets hotel franchisee demand for limited service conversion opportunities that cater to the growing demand for select service in the midscale segment.

  • As a brand extension of Clarion, Clarion Pointe builds on creating environments for people to connect and socialize, allowing guests to maximize their total trip experience.
  • Clarion Pointe offers owners a brand with strong awareness.
  • Choice Hotels already has nearly 50 Clarion Pointe franchise agreements in the development pipeline, including the following locations: Medford, Ore.; Gatlinburg, Tenn.; and Florence, Miss., which will be the first hotel to open later this year.
  • Clarion Pointe owners will benefit from access to Choice’s industry-leading technology, robust distribution channels, award-winning loyalty program, and decades of expertise in the midscale segment.

Clarion Pointe guests will be able to participate in the award-winning Choice Privileges loyalty rewards program, rated no. 1 in USA Today’s 10Best Readers’ Choice Awards two years in a row. Membership is free and offers fast rewards and exclusive member rates when booking directly at choicehotels.com.