Our Leadership

Patrick Pacious

President and Chief Executive Officer

Patrick Pacious is President and Chief Executive Officer of Choice Hotels International, Inc. (NYSE: CHH), one of the largest and most successful lodging franchisors in the world. Throughout his 14 years of leadership in increasingly senior roles at Choice, Pacious has led enterprise-wide technology transformation initiatives, revitalized legacy brands, launched new brands, and acquired a brand that is the fastest growing in its segment. He has improved business delivery to hotel owners and advanced an inclusive and performance-based culture for Choice associates. In 2018, Choice Hotels reported over $1 billion in revenue; exceeded 7,000 hotels in its global system; expanded its pipeline to over 1,000 hotels, the largest in company history; and drove an increase in the company’s 10-year total shareholder return to 278 percent.

Pacious has significant experience in leading technological transformation to meet the demands of the digital economy. Over the last decade, Choice has more than doubled the number of technology professionals it employs to nearly 600, giving Choice in-house software-development expertise and the unparalleled ability to engineer custom-built propriety technology solutions. In 2018, the company launched choiceEDGE, the hotel industry’s most advanced cloud-based reservation system and distribution platform. In early 2019, Choice further strengthened its technology leadership position by becoming the first hotel company to begin to migrate its legacy systems to the Amazon Web Services cloud to improve performance, scalability, and reliability. Choice has formed a strategic partnership with the Amazon ML Solutions Lab to identify uses for machine learning across the enterprise.

Pacious has a proven track record of building, strengthening and fortifying hotel brands. In addition to leading the transformation of the company’s flagship Comfort brand with a multi-year, $2.5 billion joint investment with franchisees, he has significantly grown the company’s upscale presence with its Cambria brand, which has more than 40 hotels in top markets nationwide.

Choice’s newest brands are fueling the company’s growth. In 2018, Pacious led the acquisition of WoodSpring Suites, the fastest-growing hotel brand in the economy segment, which tripled the size of Choice’s extended-stay portfolio. Choice significantly improved the brand’s performance within one year of the acquisition, growing WoodSpring’s system size, development pipeline, revenue per available room (RevPAR), and Choice-delivered business. The same year, Pacious leveraged the company’s decades of midscale expertise to execute the launch of Clarion Pointe, a select-service brand.

The continuous improvement of Choice’s business-delivery capabilities has driven strong results for Choice brands in all segments. Over the past decade, Choice has grown its award-winning Choice Privileges loyalty program 43 percent to 40 million members and improved the proportion of revenue delivered to Choice-brand hotels via corporate channels by a third. This has led to an industry-leading voluntary franchisee retention rate.

Among Choice associates, Pacious’ focus has been centered around the creation of an inclusive and performance-based corporate culture. The company has been recognized as a best-in-class employer by several groups since Pacious took the reigns as CEO. Recent accolades include being named one of the “2019 Best Employers for Diversity” and “2018 Best Mid-Size Employers in America,” both by Forbes.

Pacious joined Choice in 2005 and steadily rose in responsibility. Before becoming CEO in 2017, Pacious was the company’s president and chief operating officer, where he led strategy and growth initiatives within the areas of technology, innovation, distribution, brand, marketing, franchise services, and performance analytics. His first exposure to Choice was as a consultant at Arthur Andersen Business Consulting LLP and BearingPoint Inc., where he worked with executive management and boards of directors of clients that included several major hospitality companies in addition to Choice. From 1987 to 1993, Pacious served as a U.S. Navy officer in surface warfare and strategic planning. 

Pacious received his bachelor’s degree in political science and Latin American studies from Duke University. He earned a master’s degree in business administration from the Kellogg Graduate School of Management at Northwestern University. He is currently a member of the board of directors of the Wolf Trap Foundation for the Performing Arts. Pacious resides just outside the nation’s capital with his wife of 20 years and their four children.