Senior Vice President, Upscale Brands
Janis Cannon is Senior Vice President of Upscale Brands and a member of the senior executive team for Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies. In this role, she is responsible for the overall performance and growth of the company’s upscale portfolio, and leads the brand strategy and positioning of Cambria Hotels and the Ascend Hotel Collection.
Since joining Choice Hotels in 2016, Ms. Cannon has increased Cambria’s hotel openings and pipeline developments by more than 50 percent, driven revenue in key urban markets, and grown the Ascend Hotel Collection, recognized as the industry’s first “soft” brand, to more than 170 properties worldwide.
Prior to joining Choice Hotels, Ms. Cannon spent more than 25 years in branding, sales, marketing and hotel operations. She most recently served as Vice President and Global Brand Leader of Upscale and Lifestyle Brands at IHG, where she developed and implemented brand strategy, and facilitated development projects and positioning efforts for the company’s portfolio. Previously, she held senior leadership positions as Deputy Commissioner in the Georgia Department of Economic Development, and Global SVP at Swissotel Hotels and Resorts.
Ms. Cannon earned her bachelor’s degree in speech communication from Valdosta State University. She was recently named as one of the travel industry’s Top 15 Women in Leadership by Lodging Magazine.
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