Choice Hotels launches its loyalty rewards program, Choice Privileges.
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Choice Hotels is spun off from Manor Care and becomes a separate publicly-traded company under the New York Stock Exchange ticker symbol CHH. In the same year, Choice Hotels continues to expand its brand offerings with the launch of MainStay Suites, one of the first mid-scale extended stay brands.
Choice Hotels launches ChoiceHotels.com, the first website in the lodging industry to offer real-time access to a central reservation system.
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Quality Inns International changes its name to Choice Hotels International, Inc., a name that more clearly reflected the company’s variety of brand offerings and increasing global presence. In addition to bringing all its brands together under the Choice name, the company adds the Econo Lodge and Rodeway Inn brands to its portfolio.
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