Company Timeline



Choice Hotels becomes the first lodging company to launch a global iPhone application, providing travelers with another convenient channel to search all Choice brand hotels, view hotel amenities, manage their Choice Privileges account and more. The free application quickly becomes one of the most downloaded travel applications.


Choice Hotels introduces the industry’s first soft-brand concept with its Ascend Hotel Collection, a global portfolio of upscale unique, boutique and historic independent hotels and resorts. As an Ascend Hotel Collection member, independent hotels may retain their local identity, while gaining access to Choice’s powerful tools, including a global reservation system, revenue management and the award-winning Choice Privileges Rewards Program. 


Choice Hotels enters the upscale hotel segment with the introduction of its first upscale brand, Cambria Hotels & Suites, a select-service upscale hotel designed to appeal to the modern traveler. The company also expands its extended-stay offerings with the acquisition of its tenth brand, Suburban Extended Stay Hotels.


Choice Hotels launches ChoiceADVANTAGE, the industry’s first cloud-based property management system.

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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.