Building on the existing dedication to cleanliness at its nearly 6,000 franchised hotels in the United States, Choice Hotels International, Inc. (NYSE: CHH) today announced a new initiative: Commitment to Clean. The initiative is Choice Hotels' holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of cleanliness, and address health and safety concerns associated with the COVID-19 pandemic.
Commitment to Clean leverages Choice's long-standing relationship with Ecolab, the industry expert and global leader in water, hygiene and infection prevention technologies and services; guidance from the Centers for Disease Control and Prevention (CDC), the World Health Organization and the U.S. Travel Association; and Choice's membership in the American Hotel and Lodging Association (AHLA) Safe Stay Advisory Council, to provide hotels with the latest resources and training. In addition, Choice developed the Commitment to Clean initiative with insights from its franchisee advisory councils, which represent its hotel owners across the country.
"The health and safety of our guests, franchisees and their employees is always top of mind for Choice," said Patrick Pacious, president and chief executive officer, Choice Hotels. "The Commitment to Clean initiative bolsters existing best practice guidance, with enhancements advanced throughout the COVID-19 crisis, as our franchisees continue to provide accommodations for thousands of first responders, and frontline and essential workers. As our nation starts to re-open and the public resumes travel, we want guests to know that Choice-branded hotels are prepared to welcome them back."
For more, visit: http://media.choicehotels.com/2020-05-04-Choice-Hotels-Announces-Commitment-To-Clean-Initiative