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Senior Vice President and Segment Lead, Upscale and Core Brands
Judd Wadholm serves as Senior Vice President and Segment Lead, Upscale and Core Brands, for Choice Hotels International, Inc., one of the world's largest lodging franchisors. In this role, Mr. Wadholm is responsible for the growth and operational performance of Choice Hotels’ extensive U.S. portfolio of upscale, midscale, and value brands, comprising over 5,500 hotels.
With two decades of hospitality experience, he has deep expertise in revenue generation, franchisee relations, and operational efficiency. Mr. Wadholm previously served as Vice President, Managed Hotels Americas, where he focused on enhancing hotel revenue and profitability while supporting franchisees.
Mr. Wadholm joined Choice Hotels in 2022, bringing with him a rich background in strategic leadership across operations, owner relations, and finance roles at Radisson Americas. He holds a Master of Business Administration from St. Cloud State University and a Bachelor of Business Administration in Finance from the University of North Dakota.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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