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Chief Marketing Officer
Noha Abdalla is the Chief Marketing Officer for Choice Hotels International, Inc. (NYSE: CHH), one of the largest and most successful lodging franchisors in the world. In this role, she leads the marketing, advertising, communications and brand-building functions as well as the company’s rewards program, Choice Privileges, to advance Choice’s corporate strategy across all guest touchpoints. Ms. Abdalla also plays a critical role in guiding the development of the company’s evolving technology blueprint and infrastructure roadmap to support future growth objectives and Choice’s marketing vision.
Ms. Abdalla joined Choice Hotels in 2022, bringing more than 20 years of experience shaping business strategies and marketing solutions for several of the world’s most well-known organizations. She came to Choice from MyEyeDr., a Goldman Sachs equity-backed optical company with more than 800 locations nationwide, where she served as chief marketing officer. In this capacity, Ms. Abdalla led the company’s first-ever marketing transformation to support the launch of a new CRM (customer relationship management) system, online booking platform, patient portal and in-house media planning and buying function. As the Global Vice President of Digital and Content Marketing for Hilton, Ms. Abdalla led the company’s digital owned channels and oversaw all digital marketing communications. Earlier in her career, Ms. Abdalla held positions of increasing responsibility on Capital One’s digital brand strategy and social media team as well as in Discovery Inc.’s Animal Planet marketing department.
Ms. Abdalla holds a Master of Business Administration from Georgetown University’s McDonough School of Business and a Bachelor of Science in international economics from Georgetown University.
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