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International Press Releases

The Vic Opens in The Garden City


Victoria is home to the latest Ascend Collection Hotel

TORONTO, ON (January 12, 2023) – Choice Hotels Canada is pleased to announce the 27th addition to its prestigious Ascend Hotel Collection®, The Vic in Victoria, BC. The Ascend Hotel Collection is a network of upscale resorts, historic properties and boutique hotels that offer guests a uniquely local experience.

“This upscale hotel located in the very heart of Victoria is a valued addition to our Ascend Hotel Collection,” says Brian Leon, CEO of Choice Hotels Canada. “For travellers exploring The Garden City, the hotel offers a luxurious and ideally-situated home base.”

The hotel underwent a complete, full-scale renovation in 2022 that transformed the lobby and public spaces, as well as guest rooms and created a new exterior facade.  The newly completed property features a spacious and stylish lobby, apartment-style suites with LED mirrors, rainfall showers, BeeKind amenities, Smart TV’s, and kitchenettes.

The Vic is located in close proximity to the Inner Harbour district, the home of frequent festivals, live shows, visiting yachts and cruise ships. This historic district offers a variety of fine restaurants and lounges as well as carriage rides. The pet-friendly hotel has an outdoor pool and is located by the scenic ‘Galloping Goose’ running trail. It has both a fully-equipped fitness and business centre, an ‘Optimism Lounge’, as well as an onsite food and beverage outlets including the Vic Café and Hecklers Bar & Grill.

“We are delighted to join the Ascend Hotel Collection,” says Shakil Adam, president of the Evergreen Hospitality Group, owners of The Vic. “We look forward to welcoming guests and showcasing our best in class hospitality.”

The area offers no shortage of activities for visitors from chartered boat tours, including world-famous whale watching tours. Culture seekers will enjoy a visit to the Royal British Columbia Museum, featuring indigenous art and natural history exhibits.  Located at 123 Gorge Street East, the hotel is also close to the Mayfair Shopping Centre featuring over 120 upscale shops.

For more information and reservations, please visit


About Choice Hotels Canada®:

Choice Hotels Canada is one of the largest and most successful lodging franchisors in the country with more than 330 properties currently open. The Choice™ family of hotel brands provide business and leisure travellers with a range of high-quality lodging options, including limited to full-service hotels in the upscale, mid-scale, extended stay and economy segments. Brands in Canada include Ascend Hotel Collection®, Comfort™, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Econo Lodge® and Rodeway Inn®. All hotels are independently owned and operated. Choice Hotels Canada is a master franchisee of Choice Hotels International, Inc., with nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022. The award-winning Choice Privileges® loyalty program offers members benefits from everyday rewards to exceptional experiences. For more information, visit

For more information, contact:

Carolyn Kilbourne

Carlaw Communications



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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.