ROCKVILLE, Md., June 6, 2019 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) is positioned to capitalize on the long-term, strategic investments to its proven brand portfolio and best-in-class technology infrastructure as it seeks to capture an even greater share of corporate travel. The company will launch a new nationwide advertising campaign June 17 that reinforces its commitment to welcoming both business and leisure travelers.
"We're proud of our history as the hotel company families turn to for vacations and road-trip stays—and that won't change," said Pat Pacious, president and CEO, Choice Hotels. "The company is ready to build on our success by demonstrating to business travelers that we've invested in everything they want and need—especially in our flagship Comfort brand and upscale Cambria brand. Our upcoming ad campaign will be the capstone to these investments and signal that we're open for business, whether that 'business' is meeting with clients or attending a family reunion."
Choice has made major investments in its brand portfolio to take advantage of a corporate travel market expected to reach $1.7 trillion by 2022:
In addition to brand enhancements, Choice Hotels has invested heavily in its best-in-class technology infrastructure to help franchisees capture more government and corporate business:
These innovations build on Choice's legacy of developing proprietary technology solutions to meet its owners' needs, most notably the company's award-winning global reservation system and distribution platform, choiceEDGE – the industry's most advanced.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, development@choicehotels.com.
© 2019 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
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