Our Brands


The Comfort® brand, by Choice Hotels, has been trusted by both business and leisure travelers for more than 30 years. With a proven track record of reliability, value, and convenience, Comfort brand hotels offer everything guests need for a refreshing stay, wherever they may go.


Brand Information

Choice’s commitment to the Comfort brand is strong, and has resulted in a major renaissance, outstanding performance, and a growing pipeline. Comfort recently unveiled a new logo to signal to guests that the brand is transformed, a logo that reflects our warm and welcoming personality and refreshed, modern look and feel.

  • Guest and franchisee satisfaction are near an all-time high following the brand’s transformation in its product and guest experience from Welcome to Goodbye.
  • Comfort hotels are located everywhere guests want to stay, with more than 1,800 properties in North America and over 2,200 worldwide.
  • The Comfort pipeline totals 300-plus properties, 80 percent of which are new construction.

Comfort brand hotels offer guests the amenities they need to be at their best:

  • All Comfort hotels are 100-percent smoke-free, making Comfort the largest smoke-free hotel brand in North America. 
  • Comfort guest rooms feature RAIO® bath amenities developed exclusively for the brand, as well as a choice of firm and soft pillows on every bed. 
  • Comfort hotels help guests start their day off right with a complimentary, hearty and healthy breakfast, including:
    • Fresh baked waffles in original, cinnamon roll, blueberry, and strawberry flavors.
    • Hot eggs and breakfast meats, pastries, and breads.
    • Greek and low-fat yogurts, fresh fruits, wholesome cereals, and a selection of toppings.
    • Fresh coffees and teas, and lemon-infused water stations in the lobby. 
  • Additional amenities include free Wi-Fi, business center, marketplace, and fitness center and/or pool at most locations. 

Comfort brand hotel guests can participate in the award-winning Choice Privileges® loyalty rewards program, rated no. 1 in USA Today’s 10Best Readers’ Choice Awards two years in a row. Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com.

For more information on Comfort Inn, Comfort Inn & Suites, and Comfort Suites, visit https://choicehotelsdevelopment.com/comfort.


All statistics are from Choice Hotels International internal data.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at development@choicehotels.com.