Our Brands


The Comfort® brand, by Choice Hotels, has been trusted by both business and leisure travelers for more than 30 years. With a proven track record of reliability, value, and convenience, Comfort brand hotels offer everything guests need for a refreshing stay, wherever they may go.


Brand Information

Choice’s commitment to the Comfort brand is strong, and has resulted in a major renaissance, outstanding performance, and a growing pipeline. Comfort recently unveiled a new logo to signal to guests that the brand is transformed, a logo that reflects our warm and welcoming personality and refreshed, modern look and feel.

  • Guest and franchisee satisfaction are near an all-time high following the brand’s transformation in its product and guest experience from Welcome to Goodbye.
  • Comfort hotels are located everywhere guests want to stay, with more than 1,600 properties in the U.S. and over 2,100 internationally.
  • The Comfort pipeline totals 300-plus properties, 80 percent of which are new construction.

Comfort brand hotels offer guests the amenities they need to be at their best:

  • All Comfort hotels are 100-percent smoke-free, making Comfort the largest smoke-free hotel brand in North America. 
  • Comfort guest rooms feature RAIO® bath amenities developed exclusively for the brand, as well as a choice of firm and soft pillows on every bed. 
  • Comfort hotels help guests start their day off right with a complimentary, hearty and healthy breakfast, including:
    • Fresh baked waffles in original, cinnamon roll, blueberry, and strawberry flavors.
    • Hot eggs and breakfast meats, pastries, and breads.
    • Greek and low-fat yogurts, fresh fruits, wholesome cereals, and a selection of toppings.
    • Fresh coffees and teas, and lemon-infused water stations in the lobby. 
  • Additional amenities include free Wi-Fi, business center, marketplace, and fitness center and/or pool at most locations. 

Comfort brand hotel guests can participate in the award-winning Choice Privileges® loyalty rewards program, top-rated in USA Today's 10Best Readers’ Choice Awards and by U.S. News & World Report for three consecutive years.  Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com.

For more information on Comfort Inn, Comfort Inn & Suites, and Comfort Suites, visit https://choicehotelsdevelopment.com/comfort.


All statistics are from Choice Hotels International internal data.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at development@choicehotels.com.

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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.