SILVER SPRING, Md., July 21, 2011 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), is proud to announce their new partnership with HelmsBriscoe -- the global leader in meetings procurement and largest producer of group hotel business in the world. This new partnership with HelmsBriscoe will allow Choice Hotels to expand their business potential. With HelmsBriscoe Associates operating in more than 50 countries worldwide, and Choice Hotels International franchising over 6,100 brand hotels, the possibilities for business growth are endless.
Victoria Porter, Regional Vice President of Global Sales for Choice Hotels said, "As a company we are constantly looking for new ways and new partnerships to drive more guests to the doors of our hotels and this relationship with HelmsBriscoe gives us the opportunity to expand our reach to more business and group travelers."
"The strength of Choice Hotels 10 distinctive brands and the Ascend Collection membership program makes our two companies a great complement to each other. Choice Hotels offers us the opportunity to work in smaller to mid-size meetings as well as have more rooms in key markets across the country, making this a successful alliance for years to come," said HelmsBriscoe Executive Vice President, Peter Shelly.
HelmsBriscoe and their services are an ideal fit for Choice Hotels since more than 60% of their franchised properties offer meeting space. As a result, each of the 10 distinct brands and the Ascend Collection membership program of Choice Hotels will now have enhanced business meeting services and opportunities. The Choice Hotels Global Sales team will undertake the task of implementing HelmsBriscoe's services to appropriate franchised hotels in an effort to enhance guest services.
For More information, please visit www.choicehotels.com
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2011, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and approximately 100 hotels, representing approximately 8,400 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.
About HelmsBriscoe
HelmsBriscoe is the global leader in meeting procurement for a variety of corporate, association and government clients. Spanning more than 50 countries, their highly respected network of 1200 procurement specialists booked 3.86 million room nights last year. By using their proprietary technology, collective market knowledge, and volume based purchasing power, HelmsBriscoe Associates facilitate the research and contracting processes, thereby mitigating the risk and increasing the return on their clients' meetings. For more information, visit www.helmsbriscoe.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.
© 2011 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
SOURCE: Choice Hotels International, Inc.
PR Newswire
SILVER SPRING, Md., July 21, 2011
SILVER SPRING, Md., July 21, 2011 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), is proud to announce their new partnership with HelmsBriscoe -- the global leader in meetings procurement and largest producer of group hotel business in the world. This new partnership with HelmsBriscoe will allow Choice Hotels to expand their business potential. With HelmsBriscoe Associates operating in more than 50 countries worldwide, and Choice Hotels International franchising over 6,100 brand hotels, the possibilities for business growth are endless.
Victoria Porter, Regional Vice President of Global Sales for Choice Hotels said, "As a company we are constantly looking for new ways and new partnerships to drive more guests to the doors of our hotels and this relationship with HelmsBriscoe gives us the opportunity to expand our reach to more business and group travelers."
"The strength of Choice Hotels 10 distinctive brands and the Ascend Collection membership program makes our two companies a great complement to each other. Choice Hotels offers us the opportunity to work in smaller to mid-size meetings as well as have more rooms in key markets across the country, making this a successful alliance for years to come," said HelmsBriscoe Executive Vice President, Peter Shelly.
HelmsBriscoe and their services are an ideal fit for Choice Hotels since more than 60% of their franchised properties offer meeting space. As a result, each of the 10 distinct brands and the Ascend Collection membership program of Choice Hotels will now have enhanced business meeting services and opportunities. The Choice Hotels Global Sales team will undertake the task of implementing HelmsBriscoe's services to appropriate franchised hotels in an effort to enhance guest services.
For More information, please visit www.choicehotels.com
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2011, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and approximately 100 hotels, representing approximately 8,400 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.
About HelmsBriscoe
HelmsBriscoe is the global leader in meeting procurement for a variety of corporate, association and government clients. Spanning more than 50 countries, their highly respected network of 1200 procurement specialists booked 3.86 million room nights last year. By using their proprietary technology, collective market knowledge, and volume based purchasing power, HelmsBriscoe Associates facilitate the research and contracting processes, thereby mitigating the risk and increasing the return on their clients' meetings. For more information, visit www.helmsbriscoe.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.
© 2011 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
CONTACT: Choice Corporate: Heather Soule, +1-301-628-4361, Heather_soule@choicehotels.com
Web Site: http://www.choicehotels.com
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