Leading hotel franchisor Choice Hotels Asia-Pac in conjunction with Choice Hotels Japan has welcomed 22 new properties under the group’s flagship Comfort brand.
The new additions, signed under a management agreement with Hoshino Resorts REIT, extends Choice Hotels Japan’s portfolio to 96 in key destinations. During their two-decades of collaboration with Choice Hotels, Choice Hotels Japan has made significant investment to establish their mid-scale dominance in the booming Japanese accommodation landscape.
“This agreement is a significant step forward for Choice Hotels Japan in an extremely competitive market,” said Choice Hotels Asia-Pac’s CEO Trent Fraser.
“As master franchisor, seeing bold deals like this come to fruition give us further confidence we’ve selected the right business partner to help drive growth in Japan. We couldn’t be prouder and we’re in full support of the Choice Hotel Japan team’s approach to seizing opportunities for expansion,” Mr Fraser added.
With domestic and inbound demand at all-time highs, President & Director of Choice Hotels Japan Takeya Muraki is pleased to extend the group’s presence in key locations for business and leisure guests.
“We have more guests than ever seeking accommodation options across Japan and we’re confident these new additions establish us as the brand of choice for travellers seeking reliable, value for money accommodation,” said Mr Muraki.
“The new portfolio additions are strategically situated to complement the locations of our existing hotels and we’re looking forward to supporting Hoshina Resorts REIT to attract guests in these high-demand areas.”
Choice Hotel Japan’s extensive portfolio covers all major cities in the country and boasts the first Ascend Hotel Collection property in Asia, Hotel Around TAKAYAMA, launched in August last year. Additionally, existing property Comfort Hotel Nagoya Meieki Minami received the prestigious Choice Hotels International’s Best of Choice Award at the group’s Annual Convention in Las Vegas in April.
The 22 new Choice Hotels Asia-Pac Japan properties include:
Comfort Inn Shiojiri Kita Inter
Comfort Inn Sana Fujioka Inter
Comfort Inn Suwa Inter
Comfort Inn Toyokawa Inter
Comfort Inn Tosu
Comfort Inn Chiba Hamano
Comfort Inn Kumamoto Miyukifueda
Comfort Inn Utsunomiya Kanuma
Comfort Inn Fukui
Comfort Inn Fukushima Nishi Inter
Comfort Inn Niigata Chuo Inter
Comfort Inn Nagasaki Airport
Comfort Inn Hitachinaka
Comfort Inn Tsuchiura Ami
Comfort Inn Kofu Isawa
Comfort Inn Zentsuji Inter
Comfort Inn Munakata
Comfort Inn Ichinoseki Inter
Comfort Inn Karuizawa
Comfort Inn Himeji Yumesakibashi
Comfort Inn Kurashiki Mizushima
Comfort Inn Kagoshima Taniyama
Choice Privileges members can earn points for their point-eligible stays at over 7,000 hotels worldwide. These include participating Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge properties in the Asia Pacific region.
For all media enquiries please contact Bastion Amplify:
Naomi Sanders | naomis@bastionagency.com | 0435 260 533
Georgia Comensoli | georgiac@bastionagency.com | 0403 724 773
About Choice Hotels®
Choice Hotels Asia-Pac has more than 300 hotels across the Asia-Pacific region, representing more than 11,000 rooms and making it the region’s largest hotel franchise group. Brands under the Choice Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a wholly-owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States. A challenger in the upscale segment and a leader in midscale and extended stay, Choice has more than 7,500 hotels, representing over 630,000 rooms, in 45 countries and territories.
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