Choice University is dedicated to providing Choice hotel owners and operators with the tools and knowledge they need to help make informed decisions, optimize operations and maximize profitability. Already the most widely awarded learning program in the entire hospitality industry, ChoiceU just became even more widely awarded, racking up 5 more awards in recognition of the world-class learning resources it offers!
Choice University’s mantra is “Learn. Perform. Achieve.” And that’s exactly what it enables our thousands of dedicated hotel owners and operators to do through customized and continuously updated online learning, available 24/7 on ChoiceU.com, as well as interactive, in-classroom opportunities.
In 2024, nearly 2 million ChoiceU courses were completed, and Choice properties that engaged with the program had Likelihood to Recommend (LTR) scores that were, on average, 1.42 points higher on a 10-point scale than hotels that didn’t take advantage of ChoiceU’s resources.
“We know our franchisees are in business for themselves, but with ChoiceU behind them, they know they’re never in business by themselves,” says Jeneane Becker, the Dean of Choice University. “Whether they’re new to the hospitality industry or veteran hoteliers, ChoiceU empowers our owners and general managers to be the best they can be — for their businesses, their teams, and the guests we all serve.”
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