Amsterdam, 14 May 2024 - Choice Privileges®, the award-winning rewards program from Choice Hotels International today announced the signing of a global agreement with Air France-KLM. The agreement empowers Choice Privileges’ 65 million members worldwide to exchange their points for Air France-KLM Flying Blue Miles, at a ratio of 5,000 points to 1,000 miles.
Choice Hotels customers can redeem their miles for reward tickets on 167 Air France routes, more than 165 KLM routes, 100 Transavia routes, and more. Destinations include many within Europe, where Choice Hotels has over 300 hotels, including Zenitude Hôtel la Valadière Ascend Hotel Collection in Montpellier and Quality Hotel Hampstead in London, as well as destinations across North Africa, Asia, and beyond.
Flying Blue Miles can be utilised for services including cabin upgrades, lounge access, in-flight meals, and extra baggage allowance. Members can also tap into exclusive perks from hundreds of online retailers via the Flying Blue Store.
Commenting on the new partnership, Nick Bosworth – Director of Marketing, Brand and Loyalty at Choice Hotels EMEA – said: “Choice is committed to offering members around the world unparalleled opportunities to redeem the points they’ve earned by staying at more than 7,000 hotels around the world. Our collaboration with Air France-KLM stands as a testament to this commitment, unlocking even greater value for the 65 million members of Choice Privileges worldwide.”
Benjamin Lipsey, SVP Customer Loyalty at Air France-KLM, added: “With over 20 million members globally, we are constantly evolving our Flying Blue member value proposition. We’re thrilled to collaborate with Choice Hotels to ensure Choice Privileges members can enjoy our wide-ranging Flying Blue reward options, including reward tickets and upgrades.”
Air France-KLM is the latest addition to Choice Privileges’ growing roster of airline partners, which include United Airlines, Southwest Airlines, Qantas, Spirit Airlines, Air Canada, Aeromexico, Alaska Airlines, Virgin Australia, and Turkish Airlines.
Choice Privileges members can earn points for their point-eligible stays at over 7,000 hotels worldwide. These include participating Cambria®, Clarion®, Clarion Pointe®, Comfort®, Econo Lodge®, Everhome®, MainStay Suites®, Quality®, Rodeway Inn®, Sleep Inn®, Suburban Studios®, and Ascend Hotel Collection® properties in Europe, the Middle East, North and South America, the Caribbean, and Asia.
In the Americas, members can also accumulate points at Radisson Individuals®, Radisson Collection®, Radisson Blu®, Radisson, Radisson RED®, Park Plaza®, Park Inn by Radisson®, and Country Inn & Suites® by Radisson properties.*
For further information on the Choice Privileges Rewards Exchange programme, please visit: https://www.choicehotels.com/en-uk/choice-privileges/rewards-exchange.
For further information, please contact: Katie Kershaw at Kershaw and Company
07539 437 238 / katie@kershawandcompany.com
Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other "Risk Factors" described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations.
Flying Blue is the loyalty programme of the Air France-KLM Group. Created in 2005, it now has 20 million members worldwide, who have access to a multitude of rewards and benefits and can earn and spend Miles with a wide selection of airline, commercial and financial partners. The goal of Flying Blue is to accompany its members at every journey, every day. Whether members are exploring the end of their street or the far corners of the world, Flying Blue is there to elevate each of these moments into unforgettable memories.
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