Our Brands

Ascend Hotel Collection®

The Ascend Hotel Collection®, an upscale brand from Choice Hotels, is the first and largest global soft brand featuring unique, boutique, and historic independent hotels and resorts.Sometimes the best travel experiences can’t be found in a guidebook.


Brand Information

Membership in the Ascend Hotel Collection enables independent hotel owners to maintain their local identity and operational independence while gaining access to Choice’s industry-leading technology, robust distribution channels, and award-winning loyalty program.

  • Ascend® properties are in more than 250 locations worldwide, including: Australia, Canada, the Caribbean, France, Norway, Turkey, Spain, Sweden, the United Kingdom, and the United States.
  • Hotels are a mix of historic restoration, adaptive re-use, and new construction properties.

The Ascend Hotel Collection brand combines exceptional service with rich local character to provide guests with a one-of-a-kind upscale experience. 

  • Ascend properties are found in popular urban markets as well as in off-the-beaten path destinations and range from charming inns to larger resorts.
  • Ascend properties are thoughtfully furnished to reflect the brand’s boutique, historic and unique nature, and may include area-inspired artwork, historical pieces, and locally-sourced furniture.
  • Area-inspired food and beverage offerings are available at many properties.
  • Knowledgeable staff provide inside knowledge of the surrounding area.

Guests of Ascend Hotel Collection properties can participate in the award-winning Choice Privileges® loyalty rewards program, top-rated in USA Today's 10Best Readers’ Choice Awards and by U.S. News & World Report for three consecutive years.  Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com.

For more information on the Ascend Hotel Collection, visit choicehotels.com/ascend.

All statistics are from Choice Hotels International internal data.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at development@choicehotels.com.

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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.