The Ascend Collection®, an upscale brand from Choice Hotels, is the first global soft brand featuring boutique, historic, and resort hotels. Sometimes the best travel experiences can’t be found in a guidebook. Distinctive properties designed for travelers seeking an authentic sense of place, where every stay reflects the unique charter and spirit of the destination.
Joining the Ascend Collection enables independent hotel owners to maintain their local charm and operational independence while gaining access to Choice’s industry-leading technology, robust distribution channels, and award-winning loyalty program.
The Ascend Collection combines exceptional service with rich local character to provide guests with a one-of-a-kind upscale experience.
Guests of Ascend Collection properties can participate in the award-winning Choice Privileges® loyalty rewards program, top-rated in USA Today's 10Best Readers’ Choice Awards and by U.S. News & World Report for three consecutive years. Membership is free and offers fast rewards, instant perks, and exclusive member rates when booking directly at choicehotels.com.
For more information on the Ascend Collection, visit choicehotels.com/ascend.
All statistics are from Choice Hotels International internal data.
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, Rockville, MD 20852 or at development@choicehotels.com.
The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.
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