Amsterdam, 8th July 2024 – Choice Hotels International’s award-winning rewards program, Choice Privileges®, announced today the launch of a new agreement with IAG Loyalty, owners of the global loyalty currency Avios, offering its over 65 million members even more opportunities to redeem points for travel.
Choice Privileges members will be able to access a wide range of redemption benefits, including the ability to convert their points into the global loyalty currency Avios and redeem for reward flights and upgrades across IAG airlines: British Airways, Iberia, Vueling, and Aer Lingus. Choice Privileges members can now redeem their points into Avios at a ratio of 5,000 points to 1,000 Avios.
Avios can also be used for hotels, experiences, car rentals, charity donations, the British Airways Highlife shop, The Wine Flyer and BA Executive Club members can also use Avios for British Airways Holidays.
Commenting on the new partnership, Nick Bosworth – Director of Marketing, Brand and Loyalty at Choice Hotels EMEA – said: “It is fantastic to be further expanding the rewards and opportunities available to the 65 million Choice Privileges members for their travels with this new agreement. We are focused on continuing to add redemption benefits that provide further value for our members so they can redeem the points they’ve earned by staying at nearly 7,500 Choice Hotels around the world on the experiences that matter to them.”
David Black, Head of Retail, Travel & Leisure at IAG Loyalty, added: “With over 40 million members globally, Avios is one of the most in-demand travel loyalty currencies that adds real value to those members who are collecting and redeeming on a daily basis. We’re thrilled to collaborate with Choice Hotels to ensure Choice Privileges members can enjoy Avios’ wide-range of redemption options, including reward flights and upgrades.”
IAG Loyalty is a subsidiary of the International Airline Group (IAG), who owns airlines such as British Airways, Iberia, Vueling, Aer Lingus, LEVEL, and IAG Cargo. British Airways flies 336 routes to 216 worldwide, Iberia operates 115 routes to 115 destinations and Aer Lingus flies 101 routes in 80 destinations.
IAG Loyalty is the latest addition to Choice Privileges’ growing roster of airline partners, which include Air France-KLM, United Airlines, Southwest Airlines, Qantas, Spirit Airlines, Air Canada, Aeromexico, Alaska Airlines, Virgin Australia, and Turkish Airlines.
British Airways flies 336 routes to 216 worldwide, Iberia operates 115 routes to 115 destinations and Aer Lingus flies 101 routes in 80 destinations.
Choice Privileges members can earn points by staying at over 7,000 Choice-branded hotels across a diverse portfolio of 22 brands in 46 countries and territories. These include participating Cambria Hotels®, Clarion®, Clarion Pointe®, Comfort®, Econo Lodge®, Everhome Suites®, MainStay Suites®, Quality®, Rodeway Inn®, Sleep Inn®, Suburban Studios®, and Ascend Hotel Collection® properties in Europe, the Middle East, North and South America, the Caribbean, and Asia.
In the Americas, members can also accumulate points at Radisson Individuals®, Radisson Collection®, Radisson Blu®, Radisson, Radisson RED®, Park Plaza®, Park Inn by Radisson®, and Country Inn & Suites® by Radisson properties.*
Members can also earn points through two co-brand credit cards – the Choice Privileges Select Mastercard and Choice Privileges Mastercard. Both offer cardholders more ways to accelerate the amount of Choice Privileges points they earn while staying at participating Choice Hotels and on everyday spending.
For further information on the Choice Privileges Rewards Exchange programme, please visit: https://www.choicehotels.com/en-uk/choice-privileges/rewards-exchange.
For further information, please contact: Katie Kershaw at Kershaw and Company
07539 437 238 / katie@kershawandcompany.com
Media contacts
IAG press office: media.relations@iairgroup.com
Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About IAG Loyalty
IAG Loyalty is committed to helping businesses transform relationships, by maximising the potential for loyalty. We create unparalleled and rewarding experiences for Avios collectors, including a broad range of flight and travel rewards. Its parent company, International Airlines Group (IAG) is one of the world's largest airline groups with 533 aircraft flying to 279 destinations and carrying around 118 million passengers each year (pre-COVID). Its leading airlines in Spain, the UK and Ireland include Aer Lingus, British Airways, Iberia, Vueling and LEVEL. IAG’s vision is to be the leading airline group in sustainability. The group is proud to have been listed on the Carbon Disclosure Project’s A List for its commitment to sustainability and action on climate change.
Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other "Risk Factors" described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations.
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