Amsterdam, 2 December 2024 – Choice Hotels EMEA has appointed Marielle Vroemen as Head of Operations.
Marielle, who has been with Choice Hotels EMEA since 2023, joins the Choice Hotels EMEA leadership team effective December 1, 2024.
As Head of Operations, Marielle will lead the strategic development and execution of Choice Hotels EMEA value proposition for franchisees including the entire franchisee lifecycle; onboarding, training, system integration, communication, franchisee support, and brand management.
Overseeing all operational functions, Marielle will focus on optimising workflows, implementing innovative technologies and supporting franchisees with training and resources to ensure the highest levels of service across the franchise network.
She will drive efficiencies and ensure consistent, high-quality service across all locations, playing a pivotal role in supporting Choice Hotels EMEA growth strategy.
Commenting on Marielle’s appointment David Beers, CEO of Choice Hotels EMEA said: ”Since joining Choice hotels EMEA in 2023, Marielle has played a key role in driving commercial and operational success across EMEA, building strong relationships with our owners, management teams and partners to deliver exceptional results.
“She has shown the leadership, strategic mindset, and deep operational expertise to join our Leadership Team as Head of Operations and help drive forward our next phase of growth.
“I look forward to Marielle applying her extensive experience to further enhance our franchise operations and deliver even greater value to our franchisees and guests.”
Commenting on her new role Marielle Vroemen said "I am pleased to be taking on the role of Head of Operations and further collaborating with the team and franchisees to build on Choice Hotel EMEA’s reputation and drive continued success.”
Choice Hotels EMEA is focused on strategic growth across the region, which currently counts nearly 400 open hotels located in 17 countries across 4 hotel brands including Ascend Hotel Collection, Clarion, Comfort, and Quality.
For further information, please contact: Katie Kershaw at Kershaw and Company
07539 437 238 / katie@kershawandcompany.com
Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points.
About Choice Hotels
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™, Comfort™ and Sleep Inn® brands, in the UK, France, Germany, Italy, Spain, Ireland, the Nordics, the Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories, the diverse Choice® portfolio of hotel brands provides business and leisure travellers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper midscale, to midscale, extended stay, and economy segments. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalised perks. For more information, visit www.choicehotels.com.
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