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Choice Hotels' News

Cambria Hotels Drives Cross-Country Growth With Motor City Opening

Stylish design and modern amenities await downtown Detroit visitors at new upscale hotel

ROCKVILLE, Md., May 8, 2023 /PRNewswire/ -- Cambria Hotels, part of the  Choice Hotels International, Inc. (NYSE: CHH) family of brands, continues its nationwide growth with the opening of the Cambria Hotel Detroit Downtown. The new 154-room hotel marks the latest in a series of recent city center  locations the brand has debuted including in Austin, Texas; Minneapolis, Minnesota; Portland, Maine; and Savannah, Georgia – as it continues to expand its modern, upscale accommodations to travelers' favorite destinations.

Located at 600 West Lafayette in Detroit's central business district, the Cambria Hotel Detroit Downtown is a historic masterpiece — an adaptive reuse of The Walker-Roehrig Building —architecturally anchored in Detroit's prolific Art Deco period. The building's transformation can be seen as an expression of the city itself; paying homage to its legacy while boldly forging its identity. The Cambria Hotel  Detroit Downtown provides guests with easy access to the corporate offices for Ally Finance, Quicken Loans, Ford Motor Company and General Motors, along with the Michigan Department of Transportation, Wayne State University and the University of Detroit. The hotel is a short walk to popular bars and restaurants along the city's riverfront, as well as the Detroit Opera House, the Ford Field football stadium, Comerica Park baseball stadium and Little Caesar's Arena.

"While best known for its automotive tradition, the Motor City is home to a wonderful breadth of industries – from engineering and healthcare to finance and technology – and Detroit's newest downtown hotel perfectly situates guests at this intersection of commerce and culture," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "The Cambria Hotel Detroit Downtown combines Motown's rich history of innovation, ambition and talent with stylish design and tailored amenities, and we look forward to serving as the home-base for the millions of creators and modern travelers who visit the city annually."

The Cambria Hotel Detroit Downtown, which participates in Choice Privileges, the award-winning loyalty program from Choice Hotels, features design-forward, locally inspired, upscale amenities and experiences that appeal to modern travelers including:

  • Multi-purpose indoor and outdoor spaces, including the Beve Detroit lobby bar and Cielo Detroit Rooftop Bar, which will open in Summer 2023.
  • Locally inspired design and décor, reflecting Detroit's prolific Art Deco period.
  • Contemporary and sophisticated guest rooms, complete with design forward fixtures, abundant lighting and plush bedding.
  • Immersive, spa-style bathrooms with Bluetooth mirrors.
  • Onsite dining at Detroit Taco, serving classic Mexican dishes with a Detroit twist, and Cibo Detroit Restaurant, featuring Mediterranean-inspired dishes, local craft beer, wine and specialty cocktails, as well as to-go options. Detroit Taco is open seven days a week, 24 hours a day. Cibo Detroit Restaurant will open in Summer 2023.
  • Over 18,000 sq ft. of multi-function meeting and event spaces.
  • State-of-the-art fitness center.
  • Self-serve, lobby food & beverage marketplace.
  • Five Iron Golf will open in Summer 2023.

Detroit's newest Cambria continues to show how Cambria Hotels has become the go-to challenger brand for developers looking to move to upscale. This new property was developed by Koucar Management, one of the largest private real estate developers in the Midwest and most recent recipient of Choice's coveted Premier Developer award. In addition to the newest Cambria, the Koucar team also owns the Cambria Hotel Shelby Township-Detroit and the Cambria Hotel Washington D.C. Capitol Riverfront.

There are currently more than 65 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, Washington, D.C., Nashville, and Phoenix, with nearly 70 hotels in the pipeline. Cambria guests visiting any of these locations and more are able to gain enhanced rewards and benefits through the Choice co-branded credit card program.

For more information on Cambria Hotels development opportunities, visit

About Cambria® Hotels

The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, Washington DC, Nashville, and Phoenix. There are currently more than 65 Cambria hotels open and nearly 70 hotels in the pipeline. To learn more, visit

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing almost 630,000 rooms, in 47 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service, upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit

Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850,

© 2023 Choice Hotels International, Inc. All Rights Reserved


SOURCE Choice Hotels International, Inc.

For further information: Choice Hotels: Moe Rama; Tel: 301-592-6136; Email:

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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.