Loyalty Program doubles the number of college sports experiences redeemable for 2024 season after 24 football experiences sold out in 12 hours after launch
NORTH BETHESDA, Md., December 13, 2023 – Choice Privileges, the award-winning loyalty program of Choice Hotels International, Inc. (NYSE: CHH), announced the expansion of its wildly popular college sports gameday experiences to basketball and hockey. As part of Choice Hotels’ collaboration with Learfield, the media and technology company powering college sports, 21 exclusive, college gameday experiences across 14 schools will be available for redemption starting this morning. The new experiences are expected to redeem as quickly as the 24 college football experiences sold out within 12 hours of launch. The college basketball and hockey experiences will consist of Gold and Silver VIP opportunities that range from premium seats and hotel stays to autographed items and stadium tours.
“Our members have spoken and they love college sports,” said Julie Purser, vice president, loyalty strategy and membership rewards, Choice Hotels. “As we continue to revitalize Choice Privileges, our goal is to offer benefits and experiences that support our members on their road of life. Based on the extreme popularity of our VIP college football gameday experiences, we are excited to offer members new college baseball and hockey experiences to help them pursue their passion for sports.”
As part of a continued reinvigoration of the loyalty program, Choice Privileges is expanding rewards and opportunities for members. Choice Privileges members can see their favorite college teams in action through this year’s experiences, which are redeemable on a first come, first serve basis and will range from 50,000 to 250,000 points. Members can earn points by staying over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories, including at more than 900 that are located within 30 miles of these schools. Members can also earn points by using one of two new co-branded credit cards where cardholders can earn on everyday purchases including gas, groceries, and home goods. If members don’t have enough points to redeem a particular experience, they can also purchase Choice Privileges points through Points.com. Choice’s family of brands range from upscale, full service, boutique and resort-like hotels Radisson Blu, Radisson, Cambria Hotels and the Ascend Hotel Collection, to 4,000 midscale, economy and Extended Stay hotels including Country Inn & Suites, Comfort, Quality Inn, Sleep Inn, Econo Lodge, Everhome and Mainstay Suites.
The Choice Privileges Experiences will offer members the chance to redeem the following gameday experiences during the 2024 basketball and hockey seasons:
For more information or to enroll in Choice Privileges, visit www.choicehotels.com/choice-privileges.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in the upscale segment and a leader in midscale and extended stay, Choice® has approximately 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About Choice Privileges®
The award-winning Choice Privileges loyalty program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and the iconic Circus Circus Hotel & Casino and Treasure Island Hotel & Casino in Las Vegas. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
We redesigned the new CH.com with the latest technology. This makes it way faster and easier for you to use.
Sadly, the browser you are currently using does not support our new technology. Please download one of the awesome browsers below and you'll be on your way.
