Choice Hotels Engages the Next Generation of Travelers with its First Ever TikTok Marketing Campaign
NORTH BETHESDA, Md., April 11, 2024 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) announced today it has partnered with influencer Jimmy Darts to give away two unforgettable trips on TikTok. Jimmy Darts is known for his TikTok and social media feel-good content focused on finding people in need and giving them cash gifts. The TikTok and social media campaigns aim to reach younger travelers through Jimmy's 12 million followers on TikTok and over 23 million followers across his social platforms, and build on the success of Choice's recently launched largest multichannel national marketing campaign, "A Stay for Any You," starring actor and writer Keegan-Michael Key. With a diverse portfolio of 22 hotel brands — ranging from full-service upper upscale and upscale properties to midscale, extended stay and economy options — Choice is able to meet the needs of all travelers.
"Collaborating with Jimmy Darts to give away family trips brings to life how Choice Hotels makes travels come true," said Noha Abdalla, chief marketing officer, Choice Hotels. "By infusing a blend of authenticity and spontaneity, our goal is to increase awareness with younger travelers on TikTok that Choice has the perfect hotel for every trip and budget just a click away on ChoiceHotels.com."
In the giveaway unveiled by Jimmy yesterday, he spoke with several people at a grocery store in Los Angeles and selected a family that had not traveled in 9 years. They received a three-night stay at the Comfort Suites Near Universal Orlando Resort, an orange suitcase, and $7,500 for travel expenses to visit amusement parks in the Orlando, Florida area. The family recently embarked on their trip, with Choice and Jimmy sharing footage from their trip on TikTok, Instagram, and YouTube channels. For the second giveaway, Jimmy selected a waitress in a restaurant in Los Angeles who said, "I don't even know what it's like to be on a plane," received a three-night stay at the Cambria Hotel Austin Airport and $7,500 for travel expenses. The cash giveaway amount is based on the over 7,500 Choice hotels across the globe.
The social media campaign features two Choice Hotels brands – Comfort and Cambria Hotels. Comfort hotels offer travelers a consistent, warm and welcoming experience with all the amenities guests need including a free hot breakfast, to help them feel refreshed and ready to take on the day. Cambria Hotels offer simple pleasures, and upscale amenities — such as locally inspired menus and specialty cocktails — designed to help modern travelers make the most of their trips.
Comfort and Cambria Hotels both participate in Choice Privileges, the award-winning rewards program where members earn points on eligible charges during their stays, which can be redeemed for reward nights at more than 7,000 participating Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. And with the Choice Privileges Mastercard, members can earn more points faster, including on their everyday purchases.
To follow along with the Jimmy Darts campaign, visit Choice's social channels: TikTok, Instagram, and YouTube.
Choice's national marketing campaign, "A Stay for Any You," continues to run across broadcast, cable, and streaming TV, SiriusXM, Spotify, and social and digital platforms, including Facebook, Instagram, Snapchat, TikTok, and Keegan-Michael Key's own social media handles.
To book your next Choice Hotels stay, visit www.choicehotels.com.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
SOURCE Choice Hotels International, Inc.
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