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Choice Hotels' News

Choice Hotels International Concludes 68th Annual Convention, One of its Largest Ever

Highlights included the relaunch of Park Inn by Radisson, the reintroduction of the SOAR program to create hotel ownership opportunities for underrepresented entrepreneurs, and awards for top hotels

NORTH BETHESDA, Md., May 9, 2024 /PRNewswire/ -- Last week, Choice Hotels International (NYSE: CHH) concluded its 68th Annual Convention in Las Vegas, NV, one of the largest to date. Over the course of three days, Choice provided owners and operators with a roadmap on how together they will capitalize on their competitive position to capture the growing demand for travel. Choice announced the relaunch of Park Inn by Radisson and its strategic repositioning into the premium value space. The company also reintroduced the SOAR program and reaffirmed its over twenty-year commitment to create hotel ownership opportunities for underrepresented entrepreneurs.

"This year's convention was about celebrating the new level of success that Choice and its franchisees have achieved together," said Choice Hotels President and CEO Patrick Pacious. "I've never been more optimistic about our shared future. With our brands well positioned to capture even more of the growing travel demand, we have a tremendous opportunity in front of us."

During the event, Choice awarded and celebrated the top-performing hotels through Choice's Premier Awards and the Best of Choice Awards, the company's most coveted accolades.

Premier Award Winners

  • Kunal Dave of Laxmi Hotels Group (Premier Developer Award): Dave has been a Choice owner for over a decade and currently owns more than 25 Choice hotels spanning Economy, Midscale, Upper Midscale, and Extended Stay. He excels at repositioning and rebranding properties to drive up revenue and profitability.
  • Bob Patel of Omaha Hotels, Inc. (Premier Legacy Award): Patel began his relationship with Choice over 15 years ago by purchasing an Econo Lodge in Janesville, Wisconsin. Today, he has 15 Choice hotels under the Comfort, Country, Sleep Inn, Quality Inn, and MainStay Suites brands. A longtime member of the Wisconsin Hotel Association, he is passionate about mentoring aspiring entrepreneurs.

Best of Choice Winners

Like the Premier winners, the Best of Choice award recipients were selected for their demonstrated commitment to superior guest service and operational excellence. The best international properties and the best hotel per brand in the U.S. were selected.

About Choice Hotels® 
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit

SOURCE Choice Hotels International, Inc.

For further information: Gabriela Melendez,

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The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels.
Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.